UTMB World Series announces international partnership with Aonijie
Chamonix, January 14, 2025 – UTMB® World Series is pleased to announce an exclusive Three -year partnership with Aonijie, a globally renowned brand specialising in Trail Running equipment. Aonijie will become theofficial hydration pack supplier for all UTMB World Series events, enhancing the experience for runners everywhere by offering high-quality gear in UTMB World Series colours.
Aonijie: from local innovation to global recognition
Founded in 2011, Aonijie is a Chinese brand which has achieved global recognition for its trail running equipment. Known for its innovation in performance and comfort, the brand has focused on product development and refinement while establishing itself in the Asian market. Aonijie has earned a solid reputation for delivering quality products at an affordable price, equipping both beginners and experienced runners while making the sport more accessible. Today, Aonijie embarks on a new chapter with its first international partnership.
A partnership built on shared values
UTMB® World Series and Aonijie join forces to deliver an exceptional experience for athletes and trail running enthusiasts across the globe. This partnership is founded on a shared commitment to supporting runners of all levels in their pursuit of personal achievement, while placing innovation and performance at the heart of the adventure. This collaboration reflects UTMB® World Series and Aonijie’s shared values of excellence, accessibility and a mutual passion for trail running.
Exclusive UTMB® World Series hydration packs
In celebration of this collaboration, Aonijie will launch a dedicated line of UTMB® World Series hydration packs. Designed to withstand extreme natural conditions, this new range will deliver durability, light weight and comfort, meeting the demands of both elite athletes and trail enthusiasts. These products are representative of Aonijie’s ongoing commitment to trail athletes and showcases the unique identity of the UTMB® World Series circuit.
“This partnership is a perfect fit for us,” said Céline Prévost, Commercial Director of UTMB® Group. “Aonijie is a brand on the rise with a deep-rooted passion for trail running. Their technical expertise, commitment to pushing the boundaries of innovation, and dedication to making their products accessible align perfectly with the vision of UTMB® Group. We can’t wait to see Aonijie hydration products become part of our events and witness the positive impact of this collaboration.”
"Partnership with UTMB® Group and its UTMB® World Series is very significant for our brand," said Xu Zhihui, founder of AONIJIE. "UTMB® Group has a profound influence in the world of trail running. The culture of its events and the group’s dedication to the runner experience are truly inspiring. AONIJIE is committed to research and innovation in trail running gear, striving to deliver high-quality products to runners. Through this collaboration, we aim to enhance the global reach of our products, contribute to the growth of trail running, and offer new experiences to runners worldwide."
About UTMB® World Series
UTMB® World Series is the ultimate trail running circuit, bringing together elite athletes and amateur runners through premier events hosted in some of the most beautiful locations in the world. Rooted in passion for the mountains and respect for the environment, the UTMB® World Series offers all trail runners the chance to experience the UTMB® adventure worldwide, including at events across Asia, Oceania, Europe, Africa, and the Americas. It is the only series where runners can begin their journey to the HOKA UTMB® Mont-Blanc, home of the prestigious UTMB® World Series Finals. Launched in May 2021 through a collaboration between UTMB Group and The IRONMAN Group, the UTMB® World Series circuit includes the world’s top international events. For more information, visit https://utmb.world.
About UTMB Group
Since the creation of the HOKA UTMB® Mont-Blanc in 2003 by a group of passionate friends, UTMB Group has been a driving force in the development of trail running. The HOKA UTMB® Mont-Blanc is the worlds’ benchmark trail running event, attracting 10,000 runners each year. UTMB Group is also the creator of LiveTrail®, an innovative digital service that streamlines the management of endurance races.
Recognised by hundreds of thousands of athletes worldwide, UTMB® has evolved into a global, premium, and leading brand. In May 2021, UTMB Group partnered with The IRONMAN Group to launch the UTMB® World Series, a circuit that brings together the world's best international events and provides exclusive access to the sport’s flagship event, the HOKA UTMB® Mont-Blanc. UTMB® World Series is built on the founding principles of the HOKA UTMB® Mont-Blanc: achieving the extraordinary, fair play, respect for humanity and the environment, and solidarity. For more information, visit https://utmb.world.
About Aonijie
Founded in 2011, Aonijie is a globally recognised Chinese brand specialising in trail running equipment. Renowned for its innovation, the brand offers products combining technical excellence, lightweight design, comfort and performance. Aonijie has built a strong reputation by delivering high-quality gear at accessible prices, appealing to both novice and experienced runners. Initially focused on trail running, the brand has recently expanded its product range to include road running and Hiking equipment, catering to sports enthusiasts worldwide. With a strong presence in the Asian market, Aonijie now aims to extend its reach on a global scale.
UTMB Group media contacts
presse@utmb.world
Keziah Piercy – UTMB World Series PR manager: +33 6 08 84 58 25
Cathy Sibot – Press officer: +33 6 61 30 03
AONIJIE media contacts
Sales Manager for Southeast Asia and the Americas: Tina
Email: Tina@aonijie.com
Tel: +8618818697651
WhatsApp: +8618818697651
Sales Manager for Europe and Africa: Rose
Email: rose@aonijie.com
Tel: +8618757016035
WhatsApp: +8618757016035
