Ten Years of Mountain Trails, Walking Hand in Hand with Champions

As Asia’s largest ultra-Trail Running event with the largest participant base, Ultra-Trail Chongli 168 has celebrated its tenth year. Partnering with Sanfo Events, AONIJIE launched the limited-edition commemorative trail running vestWild Echo to commemorate this milestone.

During the press conference, Mr. Xu, General Manager of AONIJIE, delivered a speech, reviewing the brand’s in-depth dedication to trail running since its founding in 2011. He highlighted AONIJIE’s official partnership with the UTMB World Series, with its products distributed across 94 countries and regions worldwide. Ultra-Trail Chongli 168, widely regarded as the spiritual home for domestic trail runners, aligns perfectly with AONIJIE’s brand ethos: “Professionally guard every stretch of your journey”. This co-branded vest is a heartfelt creation tailor-made for Chongli’s mountain trails, refined from thousands of sets of track data and pain points collected from long-distance runners.

Ms. Zhang, General Manager of Sanfo Events, stated in her address that the joint launch is not only a tribute to Ultra-Trail Chongli 168’s decade-long history, but also a forward-looking exploration of the professional development of trail running gear. She expressed hope that Wild Echo would accompany more runners to conquer mountain trails with ease.

Joint Launch: Exclusive Serial Numbers to Preserve Trail Heritage

At the unveiling ceremony, representatives of the two sides signed the No.000 prototype vest, symbolizing the profound integrated bond between the brand and the landmark race. Built around three core design pillars — enhanced stability, upgraded comfort and faster gear access, the vest features all-round optimizations to its dynamic fit system, storage accessibility and lightweight construction, aiming to deliver an ideal carrying experience for runners completing 100-kilometer races.

Wild Echo is sold under a limited serial number release model. Every vest bears a one-of-a-kind exclusive serial number, standing as a pact linking runners to Ultra-Trail Chongli 168’s ten-year journey, and a cherished memento to preserve precious mountain memories.

Furthermore, Wild Echo includes matching parent-child sizes. Its dynamic fit system is specially refined for parent-child teams: the adult vest delivers stable load support, while the junior version enables unrestricted movement. Both sizes adopt the identical earth taupe color scheme, conveying the warm concept: “We share the same trails, and stand as each other’s comrades”.

Following the press conference, crowds of runners visited the booth to test the new vest. Wild Echo officially launched for sale on the same day. This collaborative gear that blends professional performance with deep trail sentiment ushers in a brand-new chapter for AONIJIE in trail running.