Deputy Mayor Mr. Lishui Xu Investigates AONIJIE | Promoting the Deep Integration of Sports, Leisure, Culture and Tourism in Quzhou.

Deputy Mayor Mr. Lishui Xu Investigates AONIJIE | Promoting the Deep Integration of Sports, Leisure, Culture and Tourism in Quzhou.

On May 18, Mr. Lishui Xu, Deputy Mayor of Quzhou City, visited and conducted an onsite investigation at AONIJIE Outdoor Products Co., Ltd.

Accompanied throughout by Mr. Zhihui Xu, founder of the AONIJIE brand, Deputy Mayor Mr. Xu and his entourage toured the brand’s R&D laboratory and product exhibition hall in the industrial park, learned about the brand’s development history in detail, and visited its manufacturing workshop.

During the visit, Mr. Zhihui Xu shared the original aspiration and philosophy behind the brand’s founding, its commitment to independent R&D of products, as well as its dedication to the growth of local enterprises in Quzhou city. Deputy Mayor Mr. Xu expressed satisfaction with the brand’s progress, affirmed AONIJIE’s professional strength in Trail Running, and highly praised its global influence built through cooperation with UTMB, the world’s toplevel trail running event.

Subsequently, regarding the revitalization of idle cultural, tourism and sports resources, Deputy Mayor Mr. Xu put forward clear instructions. He urged to actively explore a longterm mechanism featuring “government support, enterprise leadership and marketoriented operation” based on scenic resources including the riverside landscape belt, Highway 95 and Dayin Mountain.

Mr. Zhihui Xu stated that the 258 brand image store project has been officially launched and the construction of the Lingjiu Mountain Trail Running Training Camp is steadily advancing. He also pledged to expand operations to the riverside landscape belt and Highway 95 so as to effectively revitalize underutilized local resources.

Deputy Mayor Mr. Lishui Xu recognized the enterprise’s strategic layout. He pledged to offer support in four aspects: revitalizing idle resources, coordinating policies, linking ecological elements, and empowering events. This will help the enterprise explore marketoriented operation models by leveraging Quzhou’s riverside landscape belt, Highway 95 and other resources, and advance the in-depth integration of sports, cultural tourism and rural revitalization. Relevant authorities will accelerate project implementation to build a new model for integrated development.