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About AONIJIE

AONIJIE is a world-renowned professional brand in the field of trail running. With research and development as its core, integrating craftsmanship, it focuses on creating high-quality professional equipment for trail running enthusiasts around the world. Meanwhile, its product line has been extended to road running, marathons, hiking and other fields, striving to provide all-round support and guarantees for sports enthusiasts, helping every sports-loving person break through themselves and enjoy the beauty of sports.
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2011

2011

Established in 2011
On February 14, 2011, Zhejiang AONIJIE Outdoor Products Co., Ltd. was established, and the AONIJIE brand was born, focusing on the design of outdoor equipment for off-road running.
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2015

2015

CONCEPT ESTABLISHMENT
In the early stages, the concept of "enjoying sports and fun off-road" was clearly defined, advocating and encouraging sports, getting close to nature, and promoting a healthy lifestyle, laying the ideological foundation for the development of the brand.
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2020

2020

PRODUCT EXPANSION
In the process of brand growth,continuously expand our product line, extending from off-road running equipment to equipment required for outdoor sports scenarios such as marathons, hiking, and mountaineering, covering a variety of categories.
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2023

2023

MARKET EXPANSION 
Mainly sold through AONIJIE channels, such as the AONIJIE outdoor flagship store. With high-quality products and good reputation, it has been exported to many regions around the world, enhancing brand awareness and influence.
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2025

2025

LOOK INTO THE FUTURE
AONIJIE sign a strategic partnership agreement with UTMB. Through this, the brand will gain a deep understanding of the needs of off-road enthusiasts, strive to create high-quality equipment, enhance global market competitiveness, lay a solid foundation for becoming a global leader in off-road equipment brands,and embark on a new chapter of development.