2025 marked a pivotal year for AONIJIE as we further entrenched our presence in the trail running gear sector and lived out our brand philosophy "Be Your Own Champion".

As an official supplier to the UTMB World Series, we expanded our footprint across top-tier global races with an international vision, while staying rooted in China’s vast outdoor landscape. We equipped every trail runner with professional gear and contributed to the vigorous development of trail running in China. Throughout the year, we recorded growth with solid data, connected with enthusiasts through shared passion, and forged ahead on the global journey of a Chinese outdoor brand with exquisite craftsmanship.

Deputy Mayor Mr. Lishui Xu Investigates AONIJIE | Promoting the Deep Integration of Sports, Leisure, Culture and Tourism in Quzhou.

On April 8, 2026, Ms. Céline Prevost, Global Commercial Director of the UTMB Group, paid an official visit to Zhejiang AONIJIE Outdoor Co., Ltd. During the visit, she conducted an on-site inspection of the company’s manufacturing facilities and research & development center, and held in-depth strategic discussions with the AONIJIE management team. The visit was designed to further consolidate the outcomes of the official cooperation agreement signed between the two parties in 2025, and to conduct in-depth exchanges and forward-looking planning regarding future collaboration in joint product innovation, global market expansion, and the upgrading of event service systems, with a view to forging a closer and deeper strategic partnership.

Chamonix, January 14, 2025 – UTMB® World Series is pleased to announce an exclusive Three -year partnership with Aonijie, a globally renowned brand specialising in trail running equipment. Aonijie will become the official hydration pack supplier for all UTMB World Series events, enhancing the experience for runners everywhere by offering high-quality gear in UTMB World Series colours.

The Beautiful Encounter with AONIJIE, Chasing Dreams Hand in Hand in the Mountains