UTMB Group Delegation Visits AONIJIE to Jointly Explore New Frontiers in Trail Running Equipment
On April 8, 2026, Ms. Céline Prevost, Global Commercial Director of the UTMB Group, paid an official visit to Zhejiang AONIJIE Outdoor Co., Ltd. During the visit, she conducted an on-site inspection of the company’s manufacturing facilities and research & development center, and held in-depth strategic discussions with the AONIJIE management team. The visit was designed to further consolidate the outcomes of the official cooperation agreement signed between the two parties in 2025, and to conduct in-depth exchanges and forward-looking planning regarding future collaboration in joint product innovation, global market expansion, and the upgrading of event service systems, with a view to forging a closer and deeper strategic partnership.
UTMB (Ultra-Trail du Mont-Blanc) is the world’s largest and most influential Trail Running event series. Stretching across France, Italy and Switzerland, the event attracts tens of thousands of trail runners from over 100 countries annually and is widely regarded as the “Mecca of trail running”.
As a professional Chinese outdoor sports equipment brand and an official supplier of the UTMB World Series, AONIJIE has received high recognition from this world-class event platform for its professional capabilities and adherence to international quality control standards. The brand has maintained a long-term focus on the trail running sector, with lightweight design, ergonomic fit and quick-access functionality as its core design philosophies, and has built a comprehensive product portfolio covering trail running backpacks, trekking poles, high-performance outdoor apparel and professional hydration systems. Catering to runners at all levels — from beginners taking on their first trail race to elite competitive athletes — AONIJIE provides professional protection throughout every stage of the journey, serving as a reliable and silent partner for runners.
During her visit, Ms. Céline Prevost gained a comprehensive understanding of AONIJIE’s development history and brand philosophy, from its dedicated craftsmanship in the early stages to its milestone achievement as an official UTMB supplier. She commended AONIJIE for its consistent focus and remarkable growth over more than a decade specializing in trail running equipment. She then toured the production workshops and testing laboratories to observe firsthand the research, development and quality control processes of AONIJIE’s next-generation trail running products. In 2026, AONIJIE has launched a flagship lightweight product lineup, including the Mont Blanc Backpack, Summit Pro and Cicada Wing 2.0 series, achieving significant breakthroughs in lightweight performance, durability and functional innovation. Ms. Céline Prevost spoke highly of AONIJIE’s strengths in lightweight design, functional innovation and quality management.
During the symposium, both sides reviewed the positive achievements of their collaboration over the past year and fully recognized the reliable performance of AONIJIE equipment across various stages of the UTMB World Series. AONIJIE not only delivered dependable product support for the events, but also continuously optimized its equipment based on user feedback, a pragmatic approach that left a lasting impression. Moving forward, building on their existing cooperation, the two parties will further explore the advanced development of co-branded products, enhance equipment experiences at global events, and jointly promote the development of trail running culture, upgrading their relationship from “event supplier” to “strategic innovation partner”.
Ms. Prevost stated: “On the global stage, AONIJIE showcases the professionalism and passion of a Chinese brand, which aligns closely with UTMB’s philosophy of ‘Excellence within Reach’. During my visit, I witnessed how this philosophy is translated into tangible excellence in every product. Through AONIJIE, we see the meticulous craftsmanship of Chinese manufacturing, the trustworthiness of Chinese quality, and the dynamic upward momentum of Chinese industry. This is not merely a routine visit, but a collaborative chapter in the global story of trail running.”
Mr. Xu Zhihui, Founder of AONIJIE, noted: “Our collaboration with UTMB has driven us to refine our products to the highest international standards and expand into global markets with a broader vision. Ms. Céline’s visit in person represents the highest recognition of our team and operational system. As an increasing number of Chinese brands embrace globalization, we are confident that Chinese outdoor equipment brands such as AONIJIE will earn greater recognition and trust on the international stage.”
To date, AONIJIE’s products have reached 94 countries and regions worldwide, and the brand participated in more than 60 trail running events both domestically and internationally in 2025. Going forward, AONIJIE will continue its strategic partnership with the UTMB World Series, uphold innovation and quality as core drivers, and persist in achieving breakthroughs in key areas including the lightweight and ergonomic design of hydration systems and trail running backpacks, delivering more reliable equipment solutions for runners worldwide.
