AONIJIE 2025 Annual Brand Review

2025 marked a pivotal year for AONIJIE as we further entrenched our presence in the Trail Running gear sector and lived out our brand philosophy"Be Your Own Champion".

As an official supplier to the UTMB World Series, we expanded our footprint across top-tier global races with an international vision, while staying rooted in China’s vast outdoor landscape. We equipped every trail runner with professional gear and contributed to the vigorous development of trail running in China. Throughout the year, we recorded growth with solid data, connected with enthusiasts through shared passion, and forged ahead on the global journey of a Chinese outdoor brand with exquisite craftsmanship.

I. Global Partnership with the UTMB World Series

In January 2025, AONIJIE was named an official supplier of the Ultra-Trail du Mont-Blanc (UTMB).

In August 2025, the brand made its official debut at the UTMB World Series Finals. We launched co-branded trail backpacks in 4L, 8L and 12L capacities, and rolled out the Champion Collection across Europe simultaneously.

The 2025 UTMB World Series comprised 55 events worldwide, among which AONIJIE participated in 33, achieving a coverage rate of 60% across six continents. Our global market share reached 8%, ranking third worldwide, only behind Salomon and Decathlon.

II. Product Development

In 2025, AONIJIE developed and produced UTMB co-branded backpacks. The all-new trail backpack series offers a wider range of options tailored for different race categories.

For trekking poles, we launched the Odyssey 2.0, constantly pushing technical limits. Our innovative designed quick-access gloves have notably improved trail runners’ on-course efficiency.

In athletic apparel, we adopted more high-tech fabrics, achieving breakthrough improvements in lightness and quick-drying performance.

III. Domestic Event Layout

In 2025, AONIJIE fully participated in all domestic BY UTMB events, providing on-site gear experience and event services for runners.

In October 2025, the brand sponsored the 2025 Lingjiu Mountain Ancient Trail Ultra Race. Rooted in local races, we have helped drive the robust development of domestic trail running.

IV. Athletes' Achievements

Throughout 2025, AONIJIE’s athlete team claimed a total of 37 first places, 26 second places and 14 third places across various competitions.

The team took part in the UTMB World Series Finals. Athletes including Tian Peng, Bate Mengkai, Wang Liping, Deng Ronghua, Liu Peng and Zhou Ruifang competed in categories such as OCC, UTMB, CCC and TDS, and all successfully finished their races.

V. 2026 Outlook

In 2026, AONIJIE will further strengthen cooperation with UTMB, maintain full coverage of domestic BY UTMB events and engage more deeply in local trail running races. We will increase support for athletes and keep upgrading products to deliver more professional gear and services for runners worldwide.

On the product front, we will fully upgrade our trail backpacks for greater ease of use and higher efficiency. For trekking poles, we will adopt Kevlar material to make them lighter, stronger and more durable.

AONIJIE 

Be Your Own Champion