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Blog & News
Ten Years of Mountain Trails, Walking Hand in Hand with Champions

Ten Years of Mountain Trails, Walking Hand in Hand with Champions

2026-07-16

On July 9, 2026, to mark the 10th anniversary of Ultra-Trail Chongli 168, the launch press conference of Wild Echo was held at the race venue. Co-hosted by AONIJIE and Sanfo Events, the event was witnessed by representatives from both parties and numerous trail runners.

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Overseas Athletes Achieve Impressive Results | AONIJIE Sponsored Runners Secure Multiple Top Honors at International Trail Races in H1 2026

Overseas Athletes Achieve Impressive Results | AONIJIE Sponsored Runners Secure Multiple Top Honors at International Trail Races in H1 2026

2026-07-15

The 2026 first half has witnessed a packed calendar of global trail running events. AONIJIE’s sponsored overseas athletes traveled to top-tier professional trail races across South and North America. They delivered consistent performances on high-altitude mountain terrains and prestigious UTMB® World Series races, claiming podiums and high rankings. Their outstanding race results fully validate the reliable performance of AONIJIE’s professional trail running gear under extreme outdoor conditions.

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Product Upgrade | Full-dimensional Performance Update: AONIJIE “Miid Echo” Parent-Child Trail Running Backpack Debuts

Product Upgrade | Full-dimensional Performance Update: AONIJIE “Miid Echo” Parent-Child Trail Running Backpack Debuts

2026-07-15
AONIJIE has unveiled seven core upgrades for its new “Mild Echo” Parent-Child Trail Running Backpack. Moving beyond simple color renewal, this full-dimensional iteration optimizes the carrying structure, storage system and trekking pole matching design. Adopting upgraded shaped mesh fabric, an expanded water bottle pocket and an invisible zipper structure, the backpack delivers firmer fitting, stable load-bearing and smoother on-trail access. Featuring a dual-side and bottom multi-point hanging system, it adapts to diverse terrains and usage habits for all-age runners. Built around the concept of “Two Heartbeats, Resonate Freely”, the upgraded professional outdoor backpack suits parent-child hiking and trail running scenarios and is ready for official launch soon.

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AONIJIE supports the 2nd Yuexi Daliangshan Super Cross-Country Running Event in 2026.

AONIJIE supports the 2nd Yuexi Daliangshan Super Cross-Country Running Event in 2026.

2026-06-29

AONIJIE has taken deep participation in the 2026 Yuexi Daliangshan Ultra Trail Race hosted by Shenxing Outdoor, acting as the Exclusive Premier Partner for the event.

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Quzhou Federation of Industry and Commerce Visits Aonijie Outdoor Products Co., Ltd.

Quzhou Federation of Industry and Commerce Visits Aonijie Outdoor Products Co., Ltd.

2026-06-05
On June 5, 2026, Zheng Jianhui, Member of the Party Leadership Group and Vice Chairman of the Quzhou Federation of Industry and Commerce, led a delegation to conduct an inspection and research tour at Aonijie Outdoor Products Co., L...
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AONIJIE | MUTBYUTMB

2026-06-05

AONIJIE | MUTBYUTMB
Winds of the Cape carry the breath of two oceans,
sweeping across the UTMB trails.
South Africa, a land of wilderness and tempests.
Wilder still —
is the heart of every runner.
AONIJIE stands witness all the way.
Passion speaks for itself.

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AONIJIE 2025 Annual Brand Review

AONIJIE 2025 Annual Brand Review

2025-12-31

2025 marked a pivotal year for AONIJIE as we further entrenched our presence in the trail running gear sector and lived out our brand philosophy "Be Your Own Champion".

As an official supplier to the UTMB World Series, we expanded our footprint across top-tier global races with an international vision, while staying rooted in China’s vast outdoor landscape. We equipped every trail runner with professional gear and contributed to the vigorous development of trail running in China. Throughout the year, we recorded growth with solid data, connected with enthusiasts through shared passion, and forged ahead on the global journey of a Chinese outdoor brand with exquisite craftsmanship.

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Deputy Mayor Mr. Lishui Xu Investigates AONIJIE | Promoting the Deep Integration of Sports, Leisure, Culture and Tourism in Quzhou.

Deputy Mayor Mr. Lishui Xu Investigates AONIJIE | Promoting the Deep Integration of Sports, Leisure, Culture and Tourism in Quzhou.

2026-05-19

Deputy Mayor Mr. Lishui Xu Investigates AONIJIE | Promoting the Deep Integration of Sports, Leisure, Culture and Tourism in Quzhou.

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UTMB Group Delegation Visits AONIJIE to Jointly Explore New Frontiers in Trail Running Equipment

UTMB Group Delegation Visits AONIJIE to Jointly Explore New Frontiers in Trail Running Equipment

2026-04-09
On April 8, 2026, Ms. Céline Prevost, Global Commercial Director of the UTMB Group, paid an official visit to Zhejiang AONIJIE Outdoor Co., Ltd. During the visit, she conducted an on-site inspection of the company’s manufacturing facilities and research & development center, and held in-depth strategic discussions with the AONIJIE management team. The visit was designed to further consolidate the outcomes of the official cooperation agreement signed between the two parties in 2025, and to conduct in-depth exchanges and forward-looking planning regarding future collaboration in joint product innovation, global market expansion, and the upgrading of event service systems, with a view to forging a closer and deeper strategic partnership.
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Reveal | AONIJIE "Spring Colt" Waist Pack

Reveal | AONIJIE "Spring Colt" Waist Pack

2026-03-30

AONIJIE "Spring Colt" Waist Pack. Like the tender new leaves. Breezing with morning mist. A touch of spring green. Blending softly around your waist. It’s the tamed wind. Snug and unobtrusive at the start. Landing, pushing off, swinging your arms. Every step, sharp and smooth. Energy gels rest securely inside. For your training runs, trail adventures, all your journeys. No jostle on rough roads, no shift at sudden stops. Contoured to your waist, free and unconstrained. Fabric moves with your breath, cut syncs with your stride. It accompanies you quietly. When you look back, all you’ll remember. Is the wind whistling past your ears, the road stretching under your feet.

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