On February 28th, on the eve of the start of the Xiamen (Tong'an)
Trail Running Race by UTMB, the Aonijie Partners Press Conference was held beside the Fantian Temple. Taking the first domestic series of races after the two parties joined hands as the starting point, they jointly contribute to the development of trail running sports.
Resonance of Concepts: Building Together the Love for Mountains and Wilderness Among Runners
Céline Prevost, the spokesperson of the UTMB Group, said, "We share the same vision and hope to create opportunities for runners around the world to run across the globe." Mr. Xu Zhihui, the founder of Aonijie, also emphasized this point in his speech at the press conference: "We hope to leverage the top-notch event platform of UTMB and its strong influence in the field of trail running to enable Aonijie's products to go global and assist more runners."
Footsteps in Sync: From Chinese Mountain Trails to World Tracks
Trail runners traverse mountains and seas to explore the limits, and the equipment shoulders the mission of evolving in tandem. And all breakthroughs towards the mountains and wilderness must first cross the gulfs within oneself. Aonijie continuously adjusts the stability and comfort of its product capabilities, always accompanying runners as they move forward.
Designed to meet the comfortable experience of more runners, Aonijie has accumulated strength for breakthroughs through the test of time and has been recognized and noticed by runners both at home and abroad. Just like the brand concept: Be Your Own Champion. Overcome yourself, and the mountains will echo.
Limited Edition Equipment: A Detailed Explanation of the UTMB Co-branded Backpack
The co-branded trail running backpack for this event carries Aonijie's understanding of the needs of competition:
UTMB Exclusive Limited Color: A gradient of deep sea blue and clear sky blue, echoing the natural environment where the sea and sky meet on the race track.
Overall Evolution of Practical Functionality: There are targeted upgrades in aspects such as the tightening system, design structure, and hanging point details.
Customized Design According to Race Categories: Developed as 4L, 8L, and 12L backpacks corresponding to the 20KM, 50KM, and 100KM race categories respectively.
Each model has a "solution design" with different focuses according to the actual needs of the running distance.
This cooperation is of great significance. It represents the dialogue between a Chinese equipment brand and a world-class event. The mountains and wilderness never set limits, and the footsteps never stop. Embark on the journey of self-exploration and be your own champion. The race is about to start. See you on the Rhododendron Race Track and let the world hear the heartbeat of trail runners!
